Mohammad RishadFaridi

Dr. Mohammad RishadFaridi, MBA, PhD is an Assistant Professor and coordinator of faculty and students development activities, College of Business Administration, Prince Sattam Bin Abdulaziz University, Kingdom of Saudi Arabia, where he teaches Marketing and other business-related courses.

He has over 27 years of corporate and academic experience, working in various organisations across Asia to North America.

Having completed Compassionate Cultivating Training Program, USA, he continued his research into how compassion can be embedded into all business areas – from compassion centric customer engagement to the
organisation’s impact on performance

Dr Faridi knows that the future of marketing lies in the blend of empathy and differentiation. He will guide you on how to boost your competitive advantage through compassion in the era of technology explosion. You will learn the top skills in emphatic leadership so you can unlock limitless possibilities in the economy of imagination.